TYPOGRAPHY
Our logos are the most iconic part of our brand – they build recognition and unify our stores both externally and experientially. Here’s how they work.
OUR FONTS
Hero Typeface
Our primary brand typeface is Manuka. We use thing for advertising and key brand messaging. This is only to be used by our design team.
Secondary Typeface
Work Sans Mono is our secondary typeface and is used for headings where legibility is more important than style. It is also used in our secondary logo. This is only to be used by our design team.
Core Typeface
Work Sans is our main typeface to be used across all written text. This is available to download and free for all our team to use.
Annotations
To relax some content, we add Post – a handwritten font, to bring some texture and a human touch where necessary.